Getting to Know Jeb: The Journey, Passion, and Story Behind the High-Performance Mindset Coach
Who is John Tepe?
Jeb is not your typical life coach…
Jeb has a rich background that spans across neuroscience, psychology, the arts, and performance.
His personal journey, academic background, and professional experience have all contributed to his holistic and impactful coaching style.
This page takes a deeper dive into Jeb’s story, his qualifications, and what makes his high-performance coaching different from traditional life coaching.
Jeb has developed a unique approach to mindset coaching—one that blends science and creativity to empower people to reach their highest potential.
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The Journey
Jeb’s journey into high-performance coaching started in diverse and sometimes unexpected places.
Credentials & experience
Jeb’s diverse background makes him uniquely qualified to help clients from all walks of life.
The science of high-performance
Driven by a passion
Driven by a passion for understanding how the brain works, Jeb pursued advanced studies in neuroscience and psychology, focusing on the science behind human potential.
His academic work allowed him to:
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Understand Cognitive Functioning: How we process information, form habits, create narratives, and make decisions.
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Explore Emotional Resilience: The science behind stress management, motivation, and emotional intelligence.
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Study Performance Psychology: Techniques used by elite athletes, entrepreneurs, and other high performers to stay focused, overcome obstacles, and excel in their fields.
A unique blend
This deep dive into the brain’s workings, combined with his personal experience in the arts and athletics, created a unique blend of scientific knowledge and practical application.
This blend now forms the backbone of his coaching.
From performance to mindset mastery
Navigating the pressures
As a former professional performer and athlete, Jeb spent years learning to navigate the pressures of high-level performance.
Whether it was mastering a skill in front of professors, university students, secondary school students, A-Level students and trainee teachers, or facing down competitive challenges in sports, he quickly learned that mental resilience and a strong mindset were as important as technical skill. This realisation pushed him to explore cognitive science and performance psychology, disciplines that revealed how the mind could be trained for peak performance just like the body.
Early years
The arts and athletic performance
Early in life, I immersed myself in the arts and athletic performance. I trained with the U.S. Rowing junior national team before gaining acceptance to an Ivy League university.
At the University of Pennsylvania, where I earned my B.A., I cultivated both critical and creative thinking. The combination of studying English literature and training as a junior national team, pre-elite rower revealed the incredible power of the human mind—how it could be harnessed both in the pursuit of excellence and in overcoming obstacles.
Discovering potential
However, it wasn’t until I completed my PhD in English Literature from the University of Birmingham, taught in British secondary schools, and pursued postgraduate studies in Applied Neuroscience at The Institute for Psychiatry, Psychology, and Neuroscience at King’s College London that I truly realized the vast potential of combining these disciplines.
This unique combination of the arts and neuroscience shapes me personalised, skills-focused approach to my clients’ self-development and mental mastery.
Jeb’s approach is distinct from that of a traditional life coach.
While many life coaches focus on general motivation and surface-level goal setting, Jeb’s method digs deeper—using evidence-based strategies and creative thinking techniques to create lasting, sustainable transformation.
Here’s what sets Jeb’s high-performance coaching apart:
4. Lifelong Self-Development, Long-Term Success
Many coaching programmes focus on short-term wins—temporary motivation or quick results that fade over time.
My work with you is designed to create lasting change. I want you to perform at your best by building mental frameworks for reflection, self-assessment, and meaningful that empower you to continually perform at your best, even after we part ways.
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Sustainable Practices: Jeb’s coaching helps you develop daily routines that enhance productivity, reduce stress, and foster emotional resilience.
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Growth Mindset: You’ll learn how to cultivate a growth mindset—one that embraces challenges, persists through obstacles, and views failure as a learning opportunity.
3. Bespoke Care
I believe in customised therapy and coaching.
Each session is crafted with you in mind and personalised to your unique story, goals, and challenges. Whether you're looking to excel in your career, enhance your athletic performance, or improve your mental and emotional resilience, Jeb tailors his coaching to meet your specific needs.
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Strategic Action Plans: Instead of general advice, you’ll receive a roadmap tailored to your individual journey, including concrete steps to help you reach your goals.
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Ongoing Support: I am committed to your long-term success. You’ll gain actional practises and protocols for continuous self-assessment and adjustment to ensure you stay on track from session to session. You will be able to take the skills and insights from our therapeutic relationship into the rest of your life.
2. Creative Problem-Solving
My academic and professional success has hinged upon performance. I understand the importance of creativity—not just for expression, but as a tool for originality and problem solving.
His coaching integrates creative approaches such as:
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Visualisation Techniques: Encouraging clients to mentally rehearse success scenarios, allowing them to experience the emotions and outcomes they desire before they happen.
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Innovative Thinking: Jeb teaches clients how to break through conventional ways of thinking. Reflecting upon one’s life as a narrative whi opening up new possibilities for problem-solving, personal growth, and professional development.
1. Science-Driven Techniques
My methods are grounded in cultural studies, neuroscience, and psychology, which means every strategy he teaches is backed by academic research.
This approach ensures you’re not just guessing at what might work—you’re using proven techniques to build mental resilience, improve focus, and increase emotional intelligence.
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Cognitive Rewiring helps clients reframe negative thought patterns and memories through cognitive restructuring, a method rooted in neuroscientific principles and neurophysiology.
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Neuroscience of Habits presents how neuroplasticity shapes reward-based behaviour. Understanding the brain chemistry and neuroanatomy allows me to guide clients in creating personalised routines that stick, transforming their daily lives into a foundation for high performance.
Credentials & experience
Jeb’s diverse background not only enriches his coaching style but also makes him uniquely qualified to help clients from all walks of life.
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Academic Background in Neuroscience & Psychology: Extensive study and expertise in cultural studies, cognitive science, performance psychology, inform the deep work of his technique.
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Professional Performance Experience: Years spent in high-pressure environments as an athlete and educator have built my strategies for mental resilience, focus, and creative problem-solving.
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Coaching Clients Worldwide: Jeb has successfully worked with clients from various industries, including entrepreneurs, professional athletes, creatives, and corporate leaders, helping them achieve breakthroughs in performance and mindset.
Why choose John Tepe?
If you’re looking for a someone who understands the nuances of high performance and the power of deep work—who can blend the rigour of science with the flexibility of creative problem-solving—Jeb Tepe is your guide.
His personalised, scientifically grounded strategies will help you not only achieve your immediate goals but also build the mental strength, emotional resilience, and creative agility to thrive in the long term.